Thu 14 Dec 2006
Which Laptop Notebook Are You Searching For? Surprising search trend charts on Apple HP and Dell.
Posted by John under[155] Comments
I experimented with a new Google tool today called Google Trend and found some surprising trends in the computer industry.
There seems to be a lot more momentum in the general media with laptops – characters on TV programs spend more time with laptops, the Starbucks phenomenon, and other sightings – than desktops. So I was surprised after comparing desktop, laptop, and notebook personal computer search term trends – not much difference in people searching for these three items (to purchase or solve problems). So it doesn’t seem as if the “desktop is dead†like the popular media would suggest – at least based on interest. The other surprise was the difference between news site publications (“contentâ€) and what people are looking for (“searchesâ€). The content providers talk more about notebooks while the searchers are looking for laptops. So a good marketer (who uses Six Sigma techniques) should begin offering and advertising more laptop computers.
Another trend I looked at was the activity surrounding a few large computer manufacturers. As can be expected, the search volume for IBM has been falling as Lenovo, who purchased IBM’s desktop computer manufacturing business, has been entering the market with their own branded products. The surprising development though is how many more searches chase HP even while there is an increasing media content coverage of Dell (that hasn’t changed for consumers either up or down with the HP leadership struggles of late while Dell remains the consistent media darling).
If you’ve followed my previous columns you’ll remember the “ground truth†I watch for in people throwing out computer shipping boxes on trash day – last year it seemed to be more Dell and this year more HP products were received by consumer homes, at least with the statistically small sample size observed and in my specific area of the country (however, HP’s earnings were reported as being way up over last year indicating the micro picture may hold). So more real customers are searching for HP than Dell.
What about Apple computer? Apple gets a lot of attention on sites like Digg but what does Google Trend show? About the same interest as Dell (Gateway trails the pack) from the searching consumers but still doesn’t have Dell’s media darling attention. Both conditions would seem counter-intuitive given Apple’s iPod marketing, so worth more investigation.
Just for fun I tried out Britney Spears vs HP vs laptop and found HP still trounced the ubiquitous Britney Spears – whose minions seem to be equally searching for laptops – but that’s another study (for Six Sigma data analysis and problem solving).
Cheers!
May 18th, 2009 at 6:59 pm
sitalr…
zelorcolet…
May 20th, 2009 at 2:25 am
relvarrol…
roracvarroba…
May 26th, 2009 at 10:48 am
autologous cell therapy therapy…
game auto
autosome dominant
auto cad template
…
May 26th, 2009 at 10:49 am
yamaha motorcycle australia…
jobs western australia government
employment agency western australia
australia travel visa map ebay
…
May 26th, 2009 at 10:49 am
norton antivirus live update subscription key free…
quick heal antivirus free download
antivirusprograms
disable norton antivirus 2004
…
May 26th, 2009 at 10:49 am
vancouver auto dealers…
auto firkins luxury mitsubishi
autowrap.com
auto transmission bike
…
May 26th, 2009 at 10:50 am
picture magazine australia
…
rabbit breeders australia
little tykes toys western australia australian batman robin
…
May 26th, 2009 at 10:51 am
weight loss medication australia…
kununurra australia
colonial mutual life insurance+australia
australian girls names
…
May 26th, 2009 at 10:52 am
nod antivirus…
antivirus scan free download
vet+antivirus
norton antivirus symantec help
…
May 26th, 2009 at 10:52 am
panda titanium antivirus reviews…
panda titanium antivirus 2005 reviews
panda titanium antivirus 2004 free download
symantec antivirus 8
…
May 26th, 2009 at 10:53 am
mautofied
…
auto sales winnies auto delphi news
1994 cadillac automatic transmission
…
May 26th, 2009 at 10:53 am
avg antivirus download now
…
pc magazine antivirus ratings
avg antivirus 7 2006 winantivirus
…
May 26th, 2009 at 10:54 am
seven wonders of asia…
photos of tsunami in asia
expressive aphasia.
receptive aphasia
…
May 26th, 2009 at 10:54 am
avast antivirus…
clam antivirus
avast antivirus manually uninstall mcafee antivirus
…
May 27th, 2009 at 7:37 am
new zealand airline tickets south africa…
emmigrating to south africa
brazil air travel to africa
africa skin animal
…
May 27th, 2009 at 7:37 am
asian search engine…
international calling card to africa asia
asian search engine salt lakes of asia
…
May 27th, 2009 at 7:38 am
symantec antivirus corporate edition v 10.0…
how to completely remove norton antivirus 2004
norton antivirus software download free
nod32 antivirus reviews
…
May 27th, 2009 at 7:38 am
central african republic political organization…
public policy partnership in south africa
african american gold medal
african chiclids species
…
May 27th, 2009 at 7:38 am
bellsouth sc african american history calendar honorees…
african cichlids for sale in ohio
african american babes
bellsouth sc african american history calendar honorees…
May 27th, 2009 at 7:39 am
asian online games…
review asian massage dallas
australasian society of infectious diseases
asian home msn page
…
May 27th, 2009 at 7:39 am
antivirus small business edition…
antivirus small business edition antivirus software for pocket pc
antivirus free scan online
…
May 27th, 2009 at 7:39 am
buy and sell autos…
advanc auto parts
buy and sell autos light house auto sales
…
May 27th, 2009 at 7:39 am
lyrics to fantasia barrino
…
white girl asian dating
asian lolipops
asian community aids services
…
May 28th, 2009 at 4:47 am
alzeihmers australia…
besser block australia
jp australia 2004
alzeihmers australia…
May 28th, 2009 at 4:47 am
open source software for australian government…
red earth cosmetics australia
australian souvenir wholesale
australia lift melbourne scissor
…
May 28th, 2009 at 4:48 am
the barrier reef australia…
roxy australia
kimberley clarke australia
australian pgatour
…
May 28th, 2009 at 4:48 am
stan olsen auto omaha…
angeles auction auto in los
semi auto stretch wrapper
automated neuropsychological assessment metrics
…
May 28th, 2009 at 4:48 am
australia physiotherapy…
migration law australia
i am australian bruce woodley
heat exchangers australia
…
May 28th, 2009 at 4:49 am
asian hoe hot…
wild asian girl
adenoid hyperplasia
anastasia the last grand duchess
…
May 28th, 2009 at 4:49 am
url…
links page domain…
May 28th, 2009 at 4:50 am
download free norton antivirus trial…
zone alarm antivirus review
winantiviruspro review
dod antivirus download
…
May 28th, 2009 at 4:50 am
autobiography levi coffin…
autostarter
autobiography levi coffin auto trunk lock
…
May 28th, 2009 at 4:50 am
african daisy osteospermum…
african daisy osteospermum cell c south africa sms
african american heritage museum of southern
…
May 28th, 2009 at 4:51 am
how to call south africa from canada
…
african pride highlights opening of parliament south africa 2005
african american artwork
…
May 28th, 2009 at 4:51 am
asian play six
…
cute asian babies
truth is fantasia barrino mp3
asia in korea netscape.net wallace…
May 29th, 2009 at 2:22 pm
asian market raleigh
…
asian american artists
asiatic black pheasant transferware white asian escort girl london
…
May 29th, 2009 at 2:23 pm
exchange rate australian us…
australia winter weather
parkes new south wales australia
rex hunt fishing australia
…
May 29th, 2009 at 2:23 pm
right look auto detailing
…
leaseway auto carrier
automotive financial consultant
right look auto detailing
…
May 29th, 2009 at 2:23 pm
mac antivirus software freeware…
mdaemon antivirus
panda antivirus online scan
avast antivirus serial
…
May 29th, 2009 at 2:24 pm
how can archeologists learn about ancient african history…
south african jewelry
germany train travel africa
african tourist destinations
…
May 29th, 2009 at 2:27 pm
notron antivirus 2004…
avg antivirus update free
updates of avg antivirus
notron antivirus 2004…
May 29th, 2009 at 2:28 pm
o riley autoparts…
automotive carpet custom
brad fittler autobiography
association automobile bureau california insurance inter state
…
May 29th, 2009 at 2:28 pm
automobile accident personal injury claims winning cases…
chicagoland auto racing memorabilia and collectibles show
echo automation controls
automobile dealer dodge part
…
May 29th, 2009 at 2:28 pm
automatic gate…
automobile body paint part
automobile association of south india
autons
…
May 29th, 2009 at 2:30 pm
australia uranium mining…
pictures of the opera house in australia
australian idol concert
australia between difference time us
…
May 31st, 2009 at 12:08 am
antivirus f prot review…
avg antivirus free version
disable norton antivirus 2004
trialware norton antivirus 2005
…
May 31st, 2009 at 12:08 am
south african currency…
africa tribes photos
african american mathematicians project
african american successful
…
May 31st, 2009 at 12:09 am
african dessert recipes…
brazil south africa air travel
west african instruments
east african community of orange county
…
May 31st, 2009 at 12:10 am
star world asia channel…
asian columbus festival ohio
caucasian thunderhawk
star world asia channel…
May 31st, 2009 at 12:10 am
little asian girls pics…
asian market offshore brokerage account
young asian orgy
natural asian
…
May 31st, 2009 at 12:11 am
escan antivirus toolkit utility microworld…
karpasky antivirus
vet antivirus updates
symantec antivirus corporate edition v 10
…
May 31st, 2009 at 12:11 am
where is lake victoria in africa…
african american tattoo gallery
where is lake victoria in africa south african government acts
…
May 31st, 2009 at 12:12 am
ontegra automotive…
champion auto group long island
ontegra automotive winauto
…
May 31st, 2009 at 12:12 am
antivirus stop sign…
dansguardian antivirus
antivirus stop sign how to uninstall norton antivirus 2003
…
May 31st, 2009 at 12:12 am
automobile chart collision deformation speed…
concours auto detailing
auto indulgence
automotive devitt quote
…
May 31st, 2009 at 12:13 am
lovely asian girls models clean…
lovely asian girls models clean stereotype asians
teamasians
…
May 31st, 2009 at 12:13 am
avg vs avast antivirus…
computer associates antivirus download
how to completely remove norton antivirus 2004
antivirus linux freeware
…
May 31st, 2009 at 12:13 am
australia stables…
vodafone australia mobiles
australian health insurance association
western australia australia
…
May 31st, 2009 at 12:14 am
antivirus scanner free download
…
quick heal antivirus free download
avg antivirus free version
disable norton antivirus 2004
…
May 31st, 2009 at 12:14 am
african figure sculpture…
rainbow tours south africa
african animal drawing
south africa phone cards italy
…
July 13th, 2009 at 2:57 pm
karate kata video clip…
karate kata video clip karate kata video clip karate kata video clip…
July 13th, 2009 at 2:59 pm
asia canada deal discount religion s.net travel travel…
asia canada deal discount religion s.net travel travel asia canada deal discount religion s.net travel travel asia canada deal discount religion s.net travel travel…
July 13th, 2009 at 3:03 pm
south bend movies…
south bend movies south bend movies south bend movies…
July 13th, 2009 at 3:10 pm
men caught naked…
men caught naked men caught naked men caught naked…
July 13th, 2009 at 3:10 pm
men caught naked…
men caught naked men caught naked men caught naked…
July 20th, 2009 at 7:10 am
movie extras.com…
movie extras.com movie extras.com movie extras.com…
July 20th, 2009 at 7:11 am
free thong pics…
free thong pics free thong pics free thong pics…
July 20th, 2009 at 7:11 am
keith urban new video…
keith urban new video keith urban new video keith urban new video…
July 20th, 2009 at 7:11 am
fountians…
fountians fountians fountians…
July 20th, 2009 at 7:12 am
ksat12 san antonio…
ksat12 san antonio ksat12 san antonio ksat12 san antonio…
July 26th, 2009 at 5:16 pm
dishwasher installation…
dishwasher installation dishwasher installation dishwasher installation…
July 26th, 2009 at 5:16 pm
adobe acrobat reader professional 7.0 crack…
adobe acrobat reader professional 7.0 crack adobe acrobat reader professional 7.0 crack adobe acrobat reader professional 7.0 crack…
July 26th, 2009 at 5:16 pm
movie stunt man…
movie stunt man movie stunt man movie stunt man…
July 26th, 2009 at 5:17 pm
nevada will…
nevada will nevada will nevada will…
July 26th, 2009 at 5:18 pm
movie theatre champaign il…
movie theatre champaign il movie theatre champaign il movie theatre champaign il…
July 26th, 2009 at 5:19 pm
generic adderall compared to adderall xp…
generic adderall compared to adderall xp generic adderall compared to adderall xp generic adderall compared to adderall xp…
July 26th, 2009 at 5:20 pm
inspiration teacher…
inspiration teacher inspiration teacher inspiration teacher…
July 26th, 2009 at 5:20 pm
best ringtone sites…
best ringtone sites best ringtone sites best ringtone sites…
August 1st, 2009 at 1:06 am
the fort restaurant denver colorado…
the fort restaurant denver colorado the fort restaurant denver colorado the fort restaurant denver colorado…
August 1st, 2009 at 1:08 am
map…
http domain webmap…
August 1st, 2009 at 1:08 am
over the hills and far away video…
over the hills and far away video over the hills and far away video over the hills and far away video…
August 1st, 2009 at 1:10 am
aishwarya rai movie clips…
aishwarya rai movie clips aishwarya rai movie clips aishwarya rai movie clips…
August 1st, 2009 at 1:10 am
fruit flies…
fruit flies fruit flies fruit flies…
August 1st, 2009 at 1:10 am
earring hidden make necklace…
earring hidden make necklace earring hidden make necklace earring hidden make necklace…
August 6th, 2009 at 6:10 am
new york tooth bleach…
new york tax consultant new york city summer internships new york lightning paintball…
August 6th, 2009 at 6:11 am
computer discount oh toledo…
discount dress man pants computer discount oh toledo golf discount coupons orlando…
August 6th, 2009 at 6:12 am
indian trail motorcoach…
willard trawler norwood massachusetts brooksville fl hotels…
August 6th, 2009 at 6:13 am
ohio citizen action…
ohio citizen action ohio building permits ohio auto insurance law…
August 6th, 2009 at 6:13 am
sitemap…
page link index…
August 6th, 2009 at 6:13 am
new york state tax maps…
texas 1a high school football colorado home inspector professional new jersey auto insurance companies…
August 6th, 2009 at 6:14 am
hillsborough high school new jersey…
middle school girls in the locker room hillsborough high school new jersey school+holidays+victoria…
August 6th, 2009 at 6:15 am
site…
map site links…
August 6th, 2009 at 6:16 am
hawaii guided tours…
hawaiian trail and mountain climbing hawaii 4 less hawaii real estate condominiums…
August 6th, 2009 at 6:17 am
best video capture card review…
silent hill preview virtual pc osx review best video capture card review…
August 6th, 2009 at 6:17 am
download desktop dyno…
epson stylus cx3200 printer driver download download game online road silk decompiler download pascal turbo…
August 16th, 2009 at 1:12 am
cow list…
cow list cow list cow list…
August 16th, 2009 at 1:13 am
one little slip video…
one little slip video one little slip video one little slip video…
August 16th, 2009 at 1:14 am
http…
link link webmap…
August 16th, 2009 at 1:14 am
diana kauffman…
diana kauffman diana kauffman diana kauffman…
August 16th, 2009 at 1:14 am
pch…
pch pch pch…
August 16th, 2009 at 1:15 am
movie timetables…
movie timetables movie timetables movie timetables…
August 16th, 2009 at 1:15 am
mockup…
mockup mockup mockup…
August 16th, 2009 at 1:16 am
celebrity goo…
celebrity goo celebrity goo celebrity goo…
August 16th, 2009 at 1:16 am
j and i metal buildings…
j and i metal buildings j and i metal buildings j and i metal buildings…
August 16th, 2009 at 1:16 am
russian translator…
russian translator russian translator russian translator…
August 16th, 2009 at 1:17 am
ephedrine illegal…
ephedrine illegal ephedrine illegal ephedrine illegal…
August 29th, 2009 at 2:38 pm
slipcover for sectional couch…
slipcover for sectional couch slipcover for sectional couch slipcover for sectional couch…
August 29th, 2009 at 2:39 pm
o praise him video…
o praise him video o praise him video o praise him video…
August 29th, 2009 at 2:39 pm
jeanna jameson…
jeanna jameson jeanna jameson jeanna jameson…
August 29th, 2009 at 2:39 pm
execution video of nick berg…
execution video of nick berg execution video of nick berg execution video of nick berg…
August 29th, 2009 at 2:40 pm
clomiphene citrate…
clomiphene citrate clomiphene citrate clomiphene citrate…
August 29th, 2009 at 2:40 pm
scarriest movie ever…
scarriest movie ever scarriest movie ever scarriest movie ever…
August 29th, 2009 at 2:40 pm
actonel alternatives…
actonel alternatives actonel alternatives actonel alternatives…
August 29th, 2009 at 2:41 pm
tracey adams…
veronica hart akira fubuki gina wild…
August 29th, 2009 at 2:41 pm
mac mini video editing…
mac mini video editing mac mini video editing mac mini video editing…
August 29th, 2009 at 2:45 pm
vanessa del rio…
vanessa del rio vanessa del rio vanessa del rio…
October 1st, 2009 at 12:43 pm
mike tyson and stone cold…
mike tyson and stone cold mike tyson and stone cold mike tyson and stone cold…
October 14th, 2009 at 11:57 am
job websites in india…
color business printing florida direct insurance what job is opening in oroville…
October 14th, 2009 at 11:58 am
residence inn by marriott…
cheap hotels orlando florida residence inn by marriott cheap hotels rome…
November 4th, 2009 at 6:21 am
airplane pilot porn…
airplane pilot porn airplane pilot porn…
November 4th, 2009 at 6:22 am
anara gupta sex…
anara gupta sex anara gupta sex anara gupta sex…
November 4th, 2009 at 6:23 am
link…
http domain sitemap…
March 4th, 2010 at 8:59 pm
[...]A good city to live…
Omaha NE is a good city to reside in[...]…
May 7th, 2010 at 1:13 am
chad allen…
chad allen chad allen chad allen…
May 7th, 2010 at 1:15 am
samurai video games…
samurai video games samurai video games samurai video games…
May 7th, 2010 at 1:18 am
amateur free movie nude…
amateur free movie nude amateur free movie nude amateur free movie nude…
May 17th, 2010 at 1:15 am
adult video stores…
adult video stores adult video stores adult video stores…
May 17th, 2010 at 1:15 am
types of honeysuckle…
types of honeysuckle types of honeysuckle types of honeysuckle…
May 17th, 2010 at 1:16 am
adult xxx drive in movie east tennessee…
adult xxx drive in movie east tennessee adult xxx drive in movie east tennessee adult xxx drive in movie east tennessee…
May 26th, 2010 at 2:52 pm
indian porn movie site…
indian porn movie site indian porn movie site indian porn movie site…
May 26th, 2010 at 2:53 pm
lesbian dildos…
lesbian dildos lesbian dildos lesbian dildos…
May 26th, 2010 at 2:54 pm
savannah porn…
savannah porn savannah porn savannah porn…
May 26th, 2010 at 2:54 pm
porn star pictures…
porn star pictures porn star pictures porn star pictures…
May 26th, 2010 at 2:54 pm
la salle sex scandal video…
la salle sex scandal video la salle sex scandal video la salle sex scandal video…
May 26th, 2010 at 2:55 pm
girls nipples get hard…
girls nipples get hard girls nipples get hard girls nipples get hard…
June 12th, 2010 at 12:06 pm
adult toon movie…
adult toon movie adult toon movie adult toon movie…
June 12th, 2010 at 12:08 pm
demi moore strip…
demi moore strip demi moore strip demi moore strip…
June 12th, 2010 at 12:08 pm
gwen stefani sex…
gwen stefani sex gwen stefani sex gwen stefani sex…
June 12th, 2010 at 12:10 pm
adult only woman…
adult only woman adult only woman adult only woman…
June 12th, 2010 at 12:11 pm
free boob videos…
free boob videos free boob videos free boob videos…
June 12th, 2010 at 12:13 pm
nude man out…
nude man out nude man out nude man out…
June 12th, 2010 at 12:15 pm
sexy young girl pics…
sexy young girl pics sexy young girl pics sexy young girl pics…
June 22nd, 2010 at 5:55 pm
anime hot pic porn video…
anime hot pic porn video anime hot pic porn video anime hot pic porn video…
June 22nd, 2010 at 5:55 pm
biff naked…
biff naked biff naked biff naked…
June 22nd, 2010 at 5:56 pm
pornovideo…
pornovideo pornovideo pornovideo…
June 22nd, 2010 at 5:56 pm
adult chinese movie shopping…
adult chinese movie shopping adult chinese movie shopping adult chinese movie shopping…
June 22nd, 2010 at 5:56 pm
misty nude…
misty nude misty nude misty nude…
June 22nd, 2010 at 6:02 pm
lesbian foot fucking…
lesbian foot fucking lesbian foot fucking lesbian foot fucking…
June 22nd, 2010 at 6:03 pm
star wars cartoon porn…
star wars cartoon porn star wars cartoon porn star wars cartoon porn…
June 22nd, 2010 at 6:03 pm
pussy lip…
pussy lip pussy lip pussy lip…
June 22nd, 2010 at 6:04 pm
victorian erotica…
victorian erotica victorian erotica victorian erotica…
July 23rd, 2010 at 5:59 am
adult funny video…
adult funny video adult funny video adult funny video…
July 23rd, 2010 at 6:01 am
marvin gaye snr….
marvin gaye snr. marvin gaye snr. marvin gaye snr….
July 23rd, 2010 at 6:01 am
sex on beach…
sex on beach sex on beach sex on beach…
July 23rd, 2010 at 6:02 am
pussy licking video…
pussy licking video pussy licking video pussy licking video…